Crown Equipment Corporation designs, manufactures, distributes, services and supports material handling products that provide customers with superior value. Since its entry into the material handling equipment industry in 1956, Crown has distinguished itself from competitors with exceptional product designs and a unique business approach based on vertical integration. When it says Crown on the outside, it’s a Crown on the inside. Crown designs and manufactures 85 percent of its lift truck components, including key parts like motors, drive units, and electronic modules.